Daily Shampoo

284 ML / 9.6 FL OZ

Sulfate-Free. Color-Safe. Suitable For All Hair Types.

translation missing: en.products.product.price.regular_price $22.95
translation missing: en.products.product.price.sale_price $22.95 translation missing: en.products.product.price.regular_price
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Bundle our Daily Shampoo with our Daily Conditioner for a complete hair wash routine while unlocking great savings.
Add to Bag ~ $45.90 $35.95

Introducing the world’s first and only 100% from plants shampoo that harnesses the power of bio-surfactants to clean your hair. Plant-derived extracts round out this innovative sulfate-free formula for a gentle cleanser that preserves the good stuff, like naturally occurring beneficial oils, and banish daily impurities and build-up. The result? Youthful resilience and lasting luminosity after every wash. 

Detox Your RoutineTM  

Beauty Without Secrets

Product Ingredients

scientific name Plant source sourced from CERTIFICATIONS
Aloe Barbadensis Leaf JuiceAloe VeraMexicoOrganic
Cocamidopropyl HydroxysultaineCoconutSoutheast Asia-
Sodium Methyl 2-SulfolaurateCoconutSoutheast Asia-
Disodium 2-SulfolaurateCoconutSoutheast Asia-
Sodium Lauroyl Methyl IsethionateCoconut + PalmSoutheast AsiaRSPO
GlycolipidsCornHungary-
Caprylhydroxamic AcidCoconutUS-
Glyceryl CaprylateCoconut + PalmUSRSPO
Starch Hydroxypropyl Trimonium ChloridePotatoGermany-
GlycerinPalmMalaysiaRSPO
100% From Plants FragranceBlend of Essential OilsUSA-
Melaleuca Alternifolia Leaf OilTea Tree LeafAustralia-
Acetic Acid (Apple Cider Vinegar)AppleUSAOrganic

Fragrance Ingredients

scientific name Plant source sourced from CERTIFICATIONS
Ambrettolide NaturalSugarcaneUSA-
Natural Triethyl CitrateSugarcaneUSA-
Bergamot Oil BFBergamot FruitUSA-
Cedarwood VirginiaAtlas Cedar BarkUSA-
Copaiba OilCopaifera Reticulata ResinUSA-
Geranium Oil EgyptianPelargonium OdoratissimumUSA-
Natural VanillinVanilla BeanUSA-
Orange OilOrange PeelUSA-
Patchouli OilPatchouli PlantUSA-
Ylang Ylang IIICananga TreeUSA-

Packaging Ingredients

packaging sourced material Sourced From certifications
BottleBPA Free 100% HDPE Recycled Plastic ResinUSAFDA Approved Food Grade Plastic Resin
LidPolypropyleneMexico-
Label100% HDPEUSA-
Shipper100% Recycled CardboardUSAFSC Sourced
Printing InkVegetable Derived Non-Toxic InkUSAVegan

Ingreendients
vs.
the market

Ingreendients other “green” brands luxury personal care brands drugstore brands
100% From Plants
No Sulfates and No Betaines
No Silicones
No Synthetic or Artificial Fragrances
Certified Biodegradable
100% Recycled Plastic Bottles
Carbon Neutral

we ban over 1400 ingredients
By using plant-based formulas only, we ban the following ingredients.
  • Sodium Lauryl Sulfate
  • Sodium Laureth Sulfate
  • Ammonium Lauryl Sulfate
  • Sodium Dodecyl Sulfate
  • Sodium Laurilsulfate
  • Cocamidopropyl Betaine
  • Panthenol
  • Triclosan
  • Diethanolamine (DEA)
  • Phenoxyethanol
  • Polyethylene Glycol (PEG)
  • Triethanolamine (TEA)
  • Sodium Benzoate
  • Potassium Sorbate
  • Propylene Glycol
  • Amodimethicone
  • Silica Silylate
  • Hydroxyethyl Urea
  • Toluene
  • Tetrasodium EDTA
  • Dibutylphthalate (DBP)
  • Dimethylphthalate (DMP)
  • Diethylphthalate (DEP)
  • Diethylhexyl Phthalate (DEHP)
  • Di-Isononyl Phthalate (DiNP)
  • Di-Iso-Decyl phthalate (DiDP)
  • 1,2-Hexanediol
  • Aminomethyl propanol
  • Butoxyethanol
  • Butylparaben
  • C11-15 Pareth 12
  • Carmine
  • Calcium Benzoate
  • Dimethyl Lauramide
  • Dioctyl Adipate
  • Dipropylene glycol
  • E 316 (Sodium Erythorbate)
  • Formaldehyde
  • Fluoride
  • Fluorosalan
  • Fullerenes
  • Glycereth-26
  • Glyceryl Polyacrylate
  • Imidazolidinyl Urea
  • Isobutane
  • Dimethicone
  • Cyclomethicone
  • Pheryl Trimethicone
  • Isoceteth-20
  • Lauramide DEA
  • Laureth-2
  • Magnesium Myristate
  • Mehtylparaben
  • Nonoxynol-10
  • Octinoxate
  • PEG-6 Stearate
  • PEG-7 Glyceryl Cocoate
  • Polyquaternium-10
  • Propanediol
  • Triethanolamine (TEA)

Protect What’s Precious™

It starts with an all-encompassing definition of natural that protects the health of all bodies, human and planetary.

  • Responsible Formulas
    Our formulas are 100% plant-based, certified biodegradable, and certified reef-safe once they go down the drain.
  • Responsible Packaging
    Our bottles are made from 100% recycled food-grade plastic, and our bottles, lids and pumps are fully recyclable.
  • Carbon Neutral
    We offset out carbon footprint by purchasing carbon offsets and donating a portion of every bottle sold to the WILD foundation.