Daily Shampoo

284 ML / 9.6 FL OZ

Sulfate-Free. Color-Safe. Suitable For All Hair Types.

translation missing: en.products.product.price.regular_price $22.95
translation missing: en.products.product.price.sale_price $22.95 translation missing: en.products.product.price.regular_price
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Bundle our Daily Shampoo with our Daily Conditioner for a complete hair wash routine while unlocking great savings.
Add to Bag ~ $45.90 $35.95

Introducing the world’s first and only 100% from plants shampoo that harnesses the power of bio-surfactants to clean your hair. Plant-derived extracts round out this innovative sulfate-free formula for a gentle cleanser that preserves the good stuff, like naturally occurring beneficial oils, and banish daily impurities and build-up. The result? Youthful resilience and lasting luminosity after every wash.

Beauty Without Secrets

Product Ingredients

scientific name Plant source sourced from CERTIFICATIONS
Aloe Barbadensis Leaf JuiceAloe VeraMexicoOrganic
Cocamidopropyl HydroxysultaineCoconutSoutheast Asia-
Sodium Methyl 2-SulfolaurateCoconutSoutheast Asia-
Disodium 2-SulfolaurateCoconutSoutheast Asia-
Sodium Lauroyl Methyl IsethionateCoconut + PalmSoutheast AsiaRSPO
GlycolipidsCornHungary-
Caprylhydroxamic AcidCoconutUS-
Glyceryl CaprylateCoconut + PalmUSRSPO
Starch Hydroxypropyl Trimonium ChloridePotatoGermany-
GlycerinPalmMalaysiaRSPO
100% From Plants FragranceBlend of Essential OilsUSA-
Melaleuca Alternifolia Leaf OilTea Tree LeafAustralia-
Acetic Acid (Apple Cider Vinegar)AppleUSAOrganic

Fragrance Ingredients

scientific name Plant source sourced from CERTIFICATIONS
Ambrettolide NaturalSugarcaneUSA-
Natural Triethyl CitrateSugarcaneUSA-
Bergamot Oil BFBergamot FruitUSA-
Cedarwood VirginiaAtlas Cedar BarkUSA-
Copaiba OilCopaifera Reticulata ResinUSA-
Geranium Oil EgyptianPelargonium OdoratissimumUSA-
Natural VanillinVanilla BeanUSA-
Orange OilOrange PeelUSA-
Patchouli OilPatchouli PlantUSA-
Ylang Ylang IIICananga TreeUSA-

Packaging Ingredients

packaging sourced material Sourced From certifications
BottleBPA Free 100% HDPE Recycled Plastic ResinUSAFDA Approved Food Grade Plastic Resin
LidPolypropyleneMexico-
Label100% HDPEUSA-
Shipper100% Recycled CardboardUSAFSC Sourced
Printing InkVegetable Derived Non-Toxic InkUSAVegan

Ingreendients
vs.
the market

Ingreendients other “green” brands luxury personal care brands drugstore brands
100% From Plants
No Sulfates and No Betaines
No Silicones
No Synthetic or Artificial Fragrances
Certified Biodegradable
100% Recycled Plastic Bottles
Carbon Neutral

we ban over 1400 ingredients
By using plant-based formulas only, we ban the following ingredients.
  • Sodium Lauryl Sulfate
  • Sodium Laureth Sulfate
  • Ammonium Lauryl Sulfate
  • Sodium Dodecyl Sulfate
  • Sodium Laurilsulfate
  • Cocamidopropyl Betaine
  • Panthenol
  • Triclosan
  • Diethanolamine (DEA)
  • Phenoxyethanol
  • Polyethylene Glycol (PEG)
  • Triethanolamine (TEA)
  • Sodium Benzoate
  • Potassium Sorbate
  • Propylene Glycol
  • Amodimethicone
  • Silica Silylate
  • Hydroxyethyl Urea
  • Toluene
  • Tetrasodium EDTA
  • Dibutylphthalate (DBP)
  • Dimethylphthalate (DMP)
  • Diethylphthalate (DEP)
  • Diethylhexyl Phthalate (DEHP)
  • Di-Isononyl Phthalate (DiNP)
  • Di-Iso-Decyl phthalate (DiDP)
  • 1,2-Hexanediol
  • Aminomethyl propanol
  • Butoxyethanol
  • Butylparaben
  • C11-15 Pareth 12
  • Carmine
  • Calcium Benzoate
  • Dimethyl Lauramide
  • Dioctyl Adipate
  • Dipropylene glycol
  • E 316 (Sodium Erythorbate)
  • Formaldehyde
  • Fluoride
  • Fluorosalan
  • Fullerenes
  • Glycereth-26
  • Glyceryl Polyacrylate
  • Imidazolidinyl Urea
  • Isobutane
  • Dimethicone
  • Cyclomethicone
  • Pheryl Trimethicone
  • Isoceteth-20
  • Lauramide DEA
  • Laureth-2
  • Magnesium Myristate
  • Mehtylparaben
  • Nonoxynol-10
  • Octinoxate
  • PEG-6 Stearate
  • PEG-7 Glyceryl Cocoate
  • Polyquaternium-10
  • Propanediol
  • Triethanolamine (TEA)

Protect What’s Precious

It starts with an all-encompassing definition of natural that protects the health of all bodies, human and planetary.

  • Responsible Formulas
    Our formulas are 100% plant-based, certified biodegradable, and certified reef-safe once they go down the drain.
  • Responsible Packaging
    Our bottles are made from 100% recycled food-grade plastic, and our bottles, lids and pumps are fully recyclable.
  • Carbon Neutral
    We offset out carbon footprint by purchasing carbon offsets and donating a portion of every bottle sold to the WILD foundation.