Daily Shampoo
284 ML / 9.6 FL OZ
Sulfate-Free. Color-Safe. Suitable For All Hair Types.
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Introducing the world’s first and only 100% from plants shampoo that harnesses the power of bio-surfactants to clean your hair. Plant-derived extracts round out this innovative sulfate-free formula for a gentle cleanser that preserves the good stuff, like naturally occurring beneficial oils, and banish daily impurities and build-up. The result? Youthful resilience and lasting luminosity after every wash.
Detox Your RoutineTM
Beauty Without Secrets
| scientific name | Plant source | sourced from | CERTIFICATIONS |
|---|---|---|---|
| Aloe Barbadensis Leaf Juice | Aloe Vera | Mexico | Organic |
| Cocamidopropyl Hydroxysultaine | Coconut | Southeast Asia | - |
| Sodium Methyl 2-Sulfolaurate | Coconut | Southeast Asia | - |
| Disodium 2-Sulfolaurate | Coconut | Southeast Asia | - |
| Sodium Lauroyl Methyl Isethionate | Coconut + Palm | Southeast Asia | RSPO |
| Glycolipids | Corn | Hungary | - |
| Caprylhydroxamic Acid | Coconut | US | - |
| Glyceryl Caprylate | Coconut + Palm | US | RSPO |
| Starch Hydroxypropyl Trimonium Chloride | Potato | Germany | - |
| Glycerin | Palm | Malaysia | RSPO |
| 100% From Plants Fragrance | Blend of Essential Oils | USA | - |
| Melaleuca Alternifolia Leaf Oil | Tea Tree Leaf | Australia | - |
| Acetic Acid (Apple Cider Vinegar) | Apple | USA | Organic |
| scientific name | Plant source | sourced from | CERTIFICATIONS |
|---|---|---|---|
| Ambrettolide Natural | Sugarcane | USA | - |
| Natural Triethyl Citrate | Sugarcane | USA | - |
| Bergamot Oil BF | Bergamot Fruit | USA | - |
| Cedarwood Virginia | Atlas Cedar Bark | USA | - |
| Copaiba Oil | Copaifera Reticulata Resin | USA | - |
| Geranium Oil Egyptian | Pelargonium Odoratissimum | USA | - |
| Natural Vanillin | Vanilla Bean | USA | - |
| Orange Oil | Orange Peel | USA | - |
| Patchouli Oil | Patchouli Plant | USA | - |
| Ylang Ylang III | Cananga Tree | USA | - |
| packaging | sourced material | Sourced From | certifications |
|---|---|---|---|
| Bottle | BPA Free 100% HDPE Recycled Plastic Resin | USA | FDA Approved Food Grade Plastic Resin |
| Lid | Polypropylene | Mexico | - |
| Label | 100% HDPE | USA | - |
| Shipper | 100% Recycled Cardboard | USA | FSC Sourced |
| Printing Ink | Vegetable Derived Non-Toxic Ink | USA | Vegan |
Ingreendients
vs.
the market
Ingreendients
other “green” brands
luxury personal care brands
drugstore brands
100% From Plants 
No Sulfates and No Betaines 
No Silicones 
No Synthetic or Artificial Fragrances Certified Biodegradable 100% Recycled Plastic Bottles Carbon Neutral
we ban over 1400 ingredients
By using plant-based formulas only, we ban the following ingredients.Protect What’s Precious™
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Responsible Formulas
Our formulas are 100% plant-based, certified biodegradable, and certified reef-safe once they go down the drain. -
Responsible Packaging
Our bottles are made from 100% recycled food-grade plastic, and our bottles, lids and pumps are fully recyclable. -
Carbon Neutral
We offset out carbon footprint by purchasing carbon offsets and donating a portion of every bottle sold to the WILD foundation.
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